Website URL
The full URL of the page you want to track
Campaign Parameters
Where the traffic comes from (e.g., google, facebook, twitter)
google
facebook
twitter
instagram
linkedin
newsletter
Marketing medium (e.g., cpc, banner, email, social)
cpc
email
social
banner
affiliate
referral
The name of your campaign (e.g., spring_sale, product_launch)
Paid search keywords
Used to differentiate ads or links pointing to the same URL
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics track where your website traffic comes from. They're essential for measuring the effectiveness of your marketing campaigns.
| Parameter | Required | Description |
|---|---|---|
utm_source |
Yes | Identifies which site sent the traffic |
utm_medium |
Yes | Identifies the marketing medium |
utm_campaign |
Yes | Identifies a specific campaign |
utm_term |
No | Identifies paid search keywords |
utm_content |
No | Differentiates similar content or links |
